OCTOBER 2025 BLOG POST – VSTN LIVE + Student Creative
Three Shining Towers. One Giant Leap for the Strip.
The VSTN roars to life with Cromwell Strip North (L) and Caesars Strip North (R)
The first segment of the Vegas Strip Tower Network, officially known as The Triple Crown, is dazzling Las Vegas Boulevard.
After years of planning, construction, and collaboration, the Vegas Strip Tower Network (VSTN) is lighting up the Strip with motion-rich creative, brilliant LED displays, and full programmatic capability.
This debut trio — Caesars Strip North, The Cromwell (soon to be The Vanderpump Hotel) Strip North, and Showcase Strip North — marks the start of a network that is redefining how brands capture attention in the heart of Las Vegas.
Each tower rises 38 feet high with massive 27-foot LED screens designed for unmatched visibility to both pedestrians and vehicles.
Built on Vistar Media’s enterprise technology stack, the VSTN delivers dynamic creative that reacts in real time and syncs seamlessly across multiple screens — creating large-format moments built to stop traffic on the Strip.
Testing and programming continue through October, and Q4 placements are officially open for The Triple Crown Package.
We’re also booking ahead for all six Phase 1 towers debuting in early 2026. Don’t miss this rare chance to secure full-network visibility before these premium screens sell out.
📍 Be part of the moment transforming the Las Vegas Strip.
STUDENT ART TAKES THE STRIP
Local students’ artwork displayed on the new VSTN towers during testing week
Young Las Vegas artists brought color, creativity, and community spirit to the Strip’s newest digital towers.
Before commercial campaigns take the stage, the Vegas Strip Tower Network made its debut with something far more meaningful -- a celebration of Las Vegas’ next generation of artists.
As part of the network’s testing phase, students from K.O. Knudson Academy of the Arts and Advanced Technologies Academy (A-TECH) were invited to create original digital artwork inspired by themes of imagination, transformation, and Vegas energy.
A total of 27 students saw their designs displayed across the Strip’s newest digital towers, each receiving a $100 award in recognition of their creativity. For one full week, their artwork lit up Las Vegas Boulevard, transforming the city’s most famous corridor into an open-air gallery seen by millions.
From middle school imagination to high school mastery, these young artists turned a milestone in technology into a moment of genuine community pride.
We’re proud to have launched the Vegas Strip Tower Network by celebrating local creativity and giving these students a platform as bold, bright, and original as their ideas.
Q4 Spots Available Now | 2026 Planning Underway
The Vegas Strip Tower Network is officially live, and the response has been incredible. The first three towers of The Triple Crown are lighting up Las Vegas Boulevard right now, with the next three on track to launch by the end of this year.
Q4 inventory is open, and spots are already filling fast. Book your campaign today or start planning for 2026 to secure your presence across the Strip’s most strategic new digital network!