VSTN Installation Has Begun! Student Art First to Launch
IT’S HAPPENING!
Construction and installation for the Vegas Strip Tower Network is officially underway on Las Vegas Blvd.
Spotlight’s Cromwell Strip North Tower rendering + installation view.
This next-generation digital network will transform 13 of our iconic pedestrian bridge towers into a high-res, fully programmatic, large-format digital footprint across the Las Vegas Strip. Conceived by Spotlight Outdoor Ads and years in the making, this is the most strategic and street-level OOH upgrade in Vegas history - and the work is now in motion.
We’re proud to be building it alongside an incredible team of partners:
· Vision Sign, Inc., a locally owned and operated company, is handling structural fabrication and installation
· Trust Fall Technology Group created and manufactured the high-end LED components
· Vistar Media is powering the network’s programmatic capabilities, giving buyers the option to book through Vistar’s demand-side platform (DSP)
Buyers can now choose to run ads programmatically or work directly with our national and local sales team via the more traditional relationships that remain key to helping clients make the most of their Vegas ad buys.
And with 24/7 access, Clark County can now push emergency messaging to the network in real time.
“This network creates a whole new way for brands to connect with Vegas audiences on a more personal, up-close level,” says Nathan Offermann, Spotlight’s Director of Sales Operations & Client Services. “Whether you're targeting one zone or the entire Strip, it gives advertisers more strategic ways to meet people where they are.”
Want YOUR Brand on the Strip’s Boldest New Screens?
The countdown is on: our first three VSTN towers go live October 1, launching as the Triple Crown Package, and bringing motion-rich, programmatic advertising to the Strip like never before.
The next three towers will be completed by January 1, 2026. Until then, the Triple Crown is your exclusive opportunity to be one of the very first brands to go live on this dazzling new network.
Q4-2025 spots are available! Reach out now to claim your place in the next evolution of Las Vegas Strip advertising.
Local Las Vegas Student Artwork to Light Up the Vegas Strip
As we begin testing on our new Vegas Strip Tower Network, we’re doing something special to mark the moment: showcasing the next generation of Las Vegas creativity.
We’ve invited students from K.O. Knudson Academy of the Arts, Desert Pines High School, and Advanced Technologies Academy (A-TECH) to submit original artwork exploring themes like surrealism, Vegas vibes, transformation, and abstract design.
Twenty student pieces will be selected and displayed on the network’s digital screens, giving young artists the chance to see their work featured on one of the world’s most iconic advertising stages — Las Vegas Boulevard. Each winner will also receive a $100 award.
“Las Vegas has always been a city that celebrates creativity,” said Spotlight President & CEO Jeremie Watkins. “Imagine being a student and seeing your artwork displayed larger than life on the Las Vegas Strip — that’s a memory that will last a lifetime.”
Selected student artwork will begin appearing on VSTN screens the week of Sept. 22. We’re proud to give these young creatives a platform that’s as bold as their ideas and can’t wait to see what they dream up!
ALSO: Watch this space! We’ll be featuring as many of the runners-up as we can here on our site and on our Linkedin!
