Real-time buying meets real-world visibility: Spotlight’s VSTN is live on Vistar Media.
Marketers plan, optimize, and measure every digital campaign with data. Now they can do the same with the Las Vegas Strip.
Spotlight Outdoor’s Vegas Strip Tower Network (VSTN) is now integrated into Vistar Media’s programmatic platform, giving media buyers instant, flexible access to our first three large-format, street-level digital towers on Las Vegas Boulevard.
Buyers can:
· Activate campaigns in minutes through their existing DSP workflow
· Swap creative dynamically for dayparts, promotions, or events
· Track delivery and impressions in real time
And this is just the beginning; expanded targeting capabilities will roll out as additional towers come online later this year, with the full 13-tower network launching in 2026 expanding the range and targeting opportunities even further.
The VSTN is the first large-format, street-level digital OOH network on the Las Vegas Strip. A whole new way for brands to capture real attention where the crowds never stop.
📊 Talk to Our Team About Programmatic Access
Prefer the personal touch?
Programmatic is just one way to access the VSTN. Our national and local sales teams still provide hands-on direct-buy support for long-term or high-impact campaigns that need that personal touch, custom placement and/or creative coordination.
