NETAPP – CONFERENCE WEEK CAMPAIGN + 3D ANAMORPHIC

When tech giant NetApp returns to Vegas, they go big, and then go even BIGGER. For their most recent MGM Grand conference takeover, the brand lit up our south-Strip network with a multi-screen campaign designed for maximum attendee impact. From strategic marquee placements at Park MGM, MGM Grand, and our freeway-facing Mandalay Bay I-15 board to an eye-popping 3D anamorphic execution at the Lids marquee, NetApp brought bold creative and precision placement. The campaign even extended to our high-traffic pedestrian bridge screens between NYNY and MGM, capturing both foot and vehicle traffic across this key convention zone.
5 days. 23,616 plays. Over 9 million impressions.