🎯 Las Vegas is about to get VERY Busy: Is Your Brand Ready?

From 160K-person conventions to 450K holiday weekends, here’s how to align your campaigns with Vegas' upcoming peak season.

Visual simulation, real opportunity. New Year’s Eve in Las Vegas is exactly this big.

BRAND BIGGER THIS FALL: STRATEGIC ADVERTISING FOR LAS VEGAS’ BUSIEST SEASON

As summer hits its stride, the back half of the year looms large on the media calendar. Late Q3 and all of Q4 mark Las Vegas’s busiest stretch, packed with major conventions, marquee entertainment, and citywide events that pull millions onto the Strip.

Whether you’re sponsoring a conference, hosting a client activation, or simply want to align your brand with the high-value audiences drawn by these huge events, now is the time to start planning. The campaigns that stand out during this window are the ones that start early and land in the right place.

Spotlight Outdoor’s premium inventory includes towering digital marquees, custom-wrapped pedestrian towers, and targeted placements designed to reach visitors as they move between venues, resorts, and after-hours destinations.

Here’s a look at what’s ahead for Las Vegas, and the smartest ways to align your campaign with the crowds coming to town.

MAJOR EVENTS & AUDIENCES ON THE MOVE

From convention floors to fan-packed festivals, Las Vegas turns into a marketing powerhouse in the second half of the year. Here’s what’s on the horizon—and who your brand can reach:

AUGUST
• MAGIC / PROJECT / sourcing expos: 78K attendees | LVCC
• SuperZoo: 22K attendees | Mandalay Bay
• Labor Day Weekend: 331K visitors

SEPTEMBER
• RE+2025: 40K attendees | Venetian Resort
• Pack Expo: 43K attendees | LVCC

OCTOBER
• G2E: 27K attendees | Venetian Expo
• Olympia Fitness & Performance Weekend: 35K attendees | LVCC
• NBAA (biz aviation): 25K attendees | LVCC
• When We Were Young Festival: 85K visitors
• LV HBCU Classic: 68K visitors

NOVEMBER
• SEMA + AAPEX: 160K attendees | LVCC, Caesars Forum+
• BravoCon: 27K attendees | Caesars Forum

DECEMBER
• AWS re:Invent: 60K attendees | Multiple venues
• Formula 1 Las Vegas Grand Prix: 300K visitors
• National Finals Rodeo (NFR): 340K visitors over 10 days
• New Year’s Eve: 450K visitors

Trackside Visibility in the Heart of the Strip

HEADLINE: RIGHT PLACEMENT. RIGHT CROWD. RIGHT TIME.

From trade shows and keynotes to concerts and championship weekends, our placements are tailored to match the movement of your audience:

• Quad Package: Own the south Strip with 8 massive screens across MGM Grand, Park MGM, NYNY, and the 3D-capable LIDS board. Ideal for convention weeks at Mandalay Bay or Allegiant Stadium crowd surges.

• Halftime & Headliners: A South-Strip perfect fit for NFR, sports events, and concert-heavy weekends.

• Triangle Package: High-volume Center-Strip exposure near LVCC, Caesars Forum, and Venetian venues.

• Touchdown Towers: Unmissable placements that sit street level but tower over Vegas’s busiest intersections.

• F1-Specific Packages: We have multiple configurations for brands targeting this fast-moving crowd, including trackside marquees and full dominations.

• Custom Placements: Let us build a package based on where your audience is staying, attending, and exploring.

WRAP-UP: PLAN AHEAD FOR MAXIMUM IMPACT

Fall and winter inventory is already moving, especially for SEMA, AWS, and NFR. If your brand is planning to be part of the action, now is the time to secure your placements.

Let’s build a smart, location-based campaign that gets your message in front of the right people, at the right moment, in one of the busiest cities in the world.

📅 Schedule a strategy call with our team today and get ahead of the rush.